For consultants & water professionals who want to build a credible, profitable niche in the lucrative, fast-growing, but little-known water risk market in 2025
How to Go From “I Don’t Know Where to Start” to Confidently Scoping, Pricing & Winning Water Risk Assessment Projects — Using The Consultant’s Playbook (In Just 2 Hours)
Learn exactly what clients want, how top-tier water risk assessment projects are delivered, and how to confidently scope, price, and pitch proposals that win—without wasting time on guesswork, undercharging, or burning out.
Note: This Consultant’s Playbook for Winning Water Risk Assessment Projects will save you so much time, know what your clients need, give you the ability to finally ace your proposals & win the projects you long working on.
After 15 years of consulting on water risks for the World Bank, UN and Multi-National companies – and having been a Manager at PricewaterhouseCoopers – let me teach you all the secrets I wish I knew when I started in this industry so that you can create and write winning financial proposals while ensuring that your projects are impactful and profitable
The Consultant’s Playbook for Winning Water Risk Assessment Projects is is a proven step-by-step system that helps position yourself as a credible water risk consultant – without guesswork, overwhelm, or wasting countless hours on proposals that go nowhere.
Instead of wasting hours trying to reverse-engineer the success of others — you’ll walk away with total clarity on:
✅ Lucrative water risk opportunities
✅ Requirements for a state-of-the-art corporate water risk assessment
✅ How to scope, price and deliver projects that are credible and profitable.
You won’t just understand what’s possible—you’ll have the tools to confidently offer exactly what clients are already looking for.
But it’s not just about landing water risk projects…
It’s about reclaiming your sense of purpose, elevating your professional identity, and finally building real momentum toward the kind of consulting career you thought you’d have by now.
And ultimately? It’s about feeling clear, credible, and in control of your next move—and that’s priceless.
Step 1:
Learn how to identify your client’s real needs & use the Quick Guide to the 4 Phases of Corporate Water Risk Assessments to tailor your offer & work plan
(to ensure you don’t forget any crucial components your client may be expecting)
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Step 2:
Estimate the number of person-days for each task using the Financial Proposal Planner—and refine it based on project scope and location using the Assessment-Specific Adjustment Criteria
(to ensure you don’t miscalculate or overlook key factors e.g. data availability in each location, client engagement, stakeholder engagement)
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Step 3:
Plug in your selections—plus your daily rate—into the Excel-based Financial Proposal Tool, and let it auto-calculate your complete financial proposal
(so it’s ready to copy and paste directly into your client slide deck).
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Step 4:
Celebrate finally stepping into the water risk market—with project wins landing in your inbox—so you can focus on delivering a standout assessment
(rather than going back to the drawing board to write yet another proposal).
Pretty straightforward, right?
I’ve already done the 15 years of trial and error—now you get the proven process to duplicate, step by step. Just plug in and go.
My goal is for you to have a clear, client-ready water risk offer and financial proposal within 5 days of enrolling and following the simple steps.
If you already have the key project details, you can complete your financial proposal in as little as half a day—just by plugging your info into the Financial Proposal Tool and cross-checking it with the Financial Proposal Planner & Assessment-Specific Adjustment Criteria.
In most cases, there will be some client back-and-forth and a bit of research to apply the Adjustment Criteria properly—like data availability, geographic context, and stakeholder complexity—so you can expect to finalize your proposal in 3 to 10 days.
The Plug-and-Play system of the Consultant’s Playbook for Winning Water Risk Projects is a shortcut like no other.
The Consultant’s Playbook for Winning Water Risk Assessment Projects will help you to
Gain clarity on what water risk consulting is and where opportunities lie
Know exactly what corporate clients need to know to manage their water risk
Craft a confident, credible offer using the 4-Phase Framework that tells you what happens when and why
Break down each assessment into clear tasks and timelines
Accurately estimate person-days and pricing—no over/undercharging
Assess effort vs pricing potential - before pitching or committing
Ask smart scoping questions to avoid costly scope creep
Handle the “data availability wild card” with ease
Tailor proposals to fit any geography or complexity
Save hours using the plug-and-play proposal tool
Lead client conversations like a credible water risk advisor
Step into the water risk market ready to win work
Anyone who wants to create financial proposals to conduct a water risk assessment, e.g.:
Consultants
bidding for projects
Corporates
setting budgets for water risk assessments
NGOs and Universities
bidding for grants
You want to break into the water risk space ... but you’re unsure what a corporate water risk assessment actually involves, how to price one, or where to even start—and you’re ready for a clear, step-by-step guide and tool to help you do it right
You’ve lost water risk proposals you thought you could win ... and now you’re wondering if you missed something critical. You want to know exactly what decision-makers expect in a winning proposal—so you can finally stand out and win the project.
You’ve undercharged in the past and felt the pain …working unpaid hours, burning out, or suffering from scope creep. You want to price with confidence, deliver with clarity, and run profitable, high-integrity projects.
You’re leading water work inside a company …but don’t know what a credible water risk assessment should include or how much it should cost. You want clarity before hiring consultants—so you don’t get oversold or underdelivered.
Learn why the water risk niche is a little-known but highly in demand niche, and how corporate water risk assessments are the first step to break into the water risk market.
Learn about the four phases required to conduct a “state of the art” assessment, incl. prioritising water risk hotspots, “inside the fence” and in-depth “outside the fence” water risk assessments, as well as assessing overall water risk exposure for your client.
Learn how much time you need to consider to complete a state-of-the-art water risk assessment and make sure you don’t forget any of these critical steps for each phase in your financial proposal (as you’ll have to do them anyways, paid or unpaid!).
Replicate this user-friendly financial proposal tool for your corporate water risk assessments and save time and worries on how to create the perfect financial proposal (and be sure not to miss anything!).
Use the slide decks as a quick reference guide to refresh your knowledge when implementing what you learnt – and whenever you don’t have time to rewatch the training modules.
Hi, I’m Jennifer Moeller-Gulland and I’ve successfully bidded for and won water risk projects with the World Bank, UN and Multinational Companies across the world over the past 15 years.
I’m a former Manager at PricewaterhouseCoopers, recognised independent Water Risk Expert and Founder of Water Security Collective, a specialised consultancy on water risks and CPD-accredited academy to train future water risk experts.
And this is why I know all about water risks and what to watch out for when creating client proposals:
I wish I could have leapfrogged the 15 years of the – often painful – learning curve on how to write winning and profitable water risk assessment proposals.
Let me show you how you can 👇